Guinness Open Gate Brewery Chicago
Led local marketing strategy and programming generating 11M+ monthly media impressions, 5.8M+ social views, and multiple sold-out events of up to 1,000 attendees.
Marketing Strategy, Campaign Leadership, and Experiential Programming
Marketing Strategy, Campaign Leadership, and Experiential Programming
Guinness Open Gate Brewery Chicago is Guinness’ U.S. brewery and taproom concept, blending brewing innovation with a full hospitality experience. As Marketing Manager, I led local marketing strategy, campaign development, and programming to drive visitation, strengthen brand presence, and connect Guinness’ global brand with the Chicago community.
Roles & Responsibilities
Owned local marketing strategy and execution across campaigns, partnerships, and ongoing programming.
Key areas of ownership:
• Developed and executed integrated marketing campaigns and seasonal programming
• Managed and directed external PR, social media, and creative agencies
• Planned and launched ticketed events, partnerships, and brand activations
• Oversaw photoshoots and creative production for menus, campaigns, and social
• Managed influencer partnerships and paid social campaigns
• Maintained brand alignment with global Guinness campaigns at the local level
-
![]()
Dry January Wellness Event
Partnered with Ritual Zero Proof and local wellness brands to develop and launch a Dry January wellness event and campaign, including influencer partnerships, photoshoots, and monthly promotion. The event sold out in under one week and drove increased awareness of Guinness’ non-alcoholic offerings.
-
![]()
St. Patrick’s Day Weekend Programming
Led marketing strategy and promotion for a full St. Patrick’s Day weekend activation, including ticketed programming, social campaigns, and partnerships—resulting in a sold-out event with over 1,000 attendees.
-
![]()
Comedy Partnership with Don’t Tell Comedy
Partnered with Don’t Tell Comedy to introduce a new experiential programming format at the brewery, developing campaign creative and promotion that resulted in a sold-out show of 80 attendees and expanded audience reach.
-
![]()
Lunar New Year Chef Collaboration
Collaborated with local chef and social media creator Phillip Tang to develop a Lunar New Year partnership and campaign, driving community engagement and strengthening local brand connection.
-
![]()
Seasonal Campaign & Menu Launches
Led seasonal marketing campaigns aligned with Guinness’ global brand initiatives, including festive holiday programming, menu launches, and photoshoot-driven social campaigns.
Campaign Development & Creative Direction
Beyond individual events, I led ongoing campaign planning and brand execution across social media, PR, paid media, and in-venue marketing—ensuring consistency across every customer touchpoint.
• Managed weekly and monthly marketing calendars
• Directed photoshoots for menus, campaigns, and social content
• Approved social media strategy and campaign creative
• Coordinated PR outreach and media placements
• Developed programming concepts and brought them through execution